The goal of every ABA business owner is to serve their clients and generate enough profit to pay their bills. However, launching your business with limited funds can be challenging. Often, it comes down to shifting your mindset and strategies. What worked as an employee or contractor may not work as a business owner. Maybe you’ve been trying to do everything yourself and wondering how you will be able to do it all on your own. This can make you feel lost, disillusioned, and like it is an impossible task.
Today, you’re in luck! I’m going to share a breakdown of the differences between Private Equity Investing, Franchise opportunities, ABA Business Consulting, and DIY options that can help you launch your ABA business, start serving clients, and begin generating revenue. The best part is, you can do this without working around the clock. I'll cover the pros and cons of Private Equity Investing, Franchise opportunities, ABA Business Consulting, and DIY options, how it all works, and how you can get started. Keep reading for more details.
Private Equity aims to infuse money into a company to scale the business, generate new lines of services, and increase the company’s value. Investors purchase shares in the privately owned company and seek a return on their investment before following their exit strategy.
There has been an influx of Private Equity funding in the autism therapy community over the last few years. The investors' goal is to increase value by typically making changes to the company, such as reducing costs, restructuring departments and personnel, managing finances, and diversifying revenue streams. The company therefore becomes more competitive in its respective market. The partner in charge of the funding may be entitled to a percentage of profits earned as payment.
For those concerned about private equity investment, a franchise opportunity may be more appealing. There is a managing company that charges an initial fee (usually tens to hundreds of thousands of dollars) in exchange for support in launching an ABA business. Services such as credentialing, providing policies and procedures, as well as operational, clinical, and financial support are provided. The goal is to focus more on reasonable caseloads rather than solely on revenue generation. Ultimately, the franchising company receives a hefty start-up fee and royalties or a percentage of revenue generated.
ABA business consulting is also on the rise to help potential clients launch their businesses. Consultants can help guide aspiring business owners in systemizing business procedures, making recommendations, and helping to roll out these changes. Specifically, ABA business consultants can help secure insurance provider numbers, pass audits, hire and recruit staff, roll out performance management and mentorship processes, and provide resources so clients can learn to optimize their businesses. The best part about consultants is that you can work with them for as long as you need without selling shares or ownership of your business. You remain in full control of all decisions but with a knowledgeable guide to help you through everything.
This works for aspiring entrepreneurs who will take the time to call insurance companies to learn why applications were denied, engage in appeals as necessary, and ultimately scour the internet to learn the ins and outs of their specific state’s requirements. This group enjoys the challenge of DIY and is relentless in their pursuit for answers. They can conduct the assessments, write up the treatment plans, cover sessions, engage in performance management, do their billing, and all other aspects of their business by themselves.
If you are stressed out just thinking about it, don’t worry I am too. This was me as a solopreneur when I started my consulting business and I wish I had sought help!
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Some research shows that cash flow can significantly impact the performance of a business. In ABA companies, in particular, this can equate to ensuring payment from accounts receivable (i.e., insurance payouts), to access sufficient cash to make payroll and invest in the company.
Most people do not have the time to DIY everything nor the resources to pay for a consultant, so they feel that their only options are Private Equity, Franchising, or putting in hundreds of hours to make their dream a reality. Small businesses can always apply for a line of credit or SBA Loan instead of seeking out private equity or franchising! By securing funding and having cash flow, you’ll be able to receive the guidance you need without being overwhelmed and doubting your decision to start your own business.
This way, you will launch your company and start generating revenue without working 100 hours per week. That means you won’t have to sacrifice your life for your business.
If all these options sound confusing, I get it. There are inherent risks associated with starting your ABA business and each decision you make can have consequences. It sounds simple at first, you may be a clinician or experienced in business and feel like you want to make a difference by going out on your own. Then you are hit with the reality of all the red tape involved in starting ABA services in your community. What did insurance deny you? How do you verify benefits? How do you balance operational and clinical metrics?
So I put together the examples below to break it down for you so you can easily get started with your ABA company.
This is an arrangement in which outside stakeholders will have a say or even partial ownership in your company and expect a return on investment. In exchange for support either through investment or franchise opportunities (meaning you will have everything set up for you), you may be faced with pressure to increase revenue while sacrificing things that are important to you. You will be able to launch your company very quickly, but it is worth considering what you are willing to compromise on to do so. Even with a franchise model, in which you are buying into their setup, it is still worth drafting a detailed agreement of what you actually are able to do. Always remember why you started your ABA business, to serve your clients well.
The faster you can figure out the red tape of launching your ABA company the faster it will be to start serving clients and generate revenue. That’s where consulting and doing your own research comes in. A consultant is someone who provides expert guidance and helps you make business decisions. Regardless of their expertise, business owners should still have an understanding of all the systems and processes required to launch. This is why it's important to do your own research.
For example, a consulting service, such as ours, can help you obtain insurance credentialing, recruit staff, draft policies and procedures, and set up your business plan with financial projections. Experts in each area can walk you through each step and even take care of action items for you. This doesn't mean that you wouldn't be involved. Quite the contrary! A consultant should work to amplify your goals, mission, and ideas. The best way to implement this is to think through everything and give the consultant guidelines under which to operate. Your research, ideas, and beliefs should be integrated into your process.
Get ready to do some research! This will include countless hours on insurance provider websites and phone calls with representatives who give you different answers. Without a consultant and a team to help launch your ABA business, you are responsible for identifying everything that needs to get done.
You would need to study all the provider handbooks, policies, and information absolutely to ensure you're in compliance and would pass an audit. You would need to know the specifics of what your targeted insurance providers require in your templates as well as your handbooks.
The upside is you'll be saving money! The downside is that you'll be trading in your time. There will be a lot of time dedicated to recruiting, hiring, and onboarding. This will also delay your time to launch since things will inevitably get delayed due to your other responsibilities.
Here are a few tips to help you maximize your results with any of the options above:
To achieve the best entrepreneurship results, you have to continually ask questions about what people are offering, what is expected in return, and always read the fine print. When you know the terms of an agreement, how processes work, and what is included in an offer, you can effectively make informed decisions that are best for you and your ABA company.
Get into the habit of knowing how everything works, instead of just blindly following someone’s advice. You may not be an expert in every field, but you should at least have a basic understanding of every aspect of the business. This will facilitate recruiting, performance management, and allow you to cover or take over when necessary.
For example, if you have no idea how credentialing works, how will you know if the person you contracted to help you is submitting things in a timely manner? How will you know if they are targeting the best insurance providers for your area? These are pieces of information that are necessary to make educated decisions.
Related Post: Talent-Management-and-Hiring-Best-Practices-for-ABA-Companies
When you know what you want your final outcome to be, you can work backward and set up your business in a way that facilitates achieving those goals. You can provide a seamless experience for your customers. In other words, you have clear intentions for contractors and staff you work with, as well as the processes you put in place. For example, simply thinking that you want to launch your business is not clear enough. Be more specific. You may want to hire five RBTs and serve as the lead clinician. You may be a parent of someone on the spectrum and need help recruiting a lead analyst. Think of the specific goals you have and find someone or some information that can help you make them a reality.
To get started:
Nowadays, people can be solely focused on revenue goals because they need to pay bills and inflation has us all worried about cash flow. You can't overlook this crucial step if you want to provide quality ABA services. Remember that we are starting these services to help a vulnerable group. We offer tailored therapy to our clients to improve their independence and quality of life. This should always take precedence over revenue generation. To be clear, we need to generate revenue and profits to remain in business. That is the system in which we operate and there is no changing that; however, as business owners, we need to balance that with the services we offer our clients.
Providing quality services not only benefits the clients but also you as an ABA business owner. You will earn a good reputation which will increase referrals through word of mouth. If you focus on client outcomes, you can negotiate rates with insurance companies based on the efficacy of your therapy services. These are just some examples of how focusing on client outcomes can also benefit the business.
And if the idea of starting your own ABA company makes you feel overwhelmed and anxiety-ridden, consider this: 70% of businesses that prioritize customer experience report higher revenue growth. You don’t have to do it alone! There are different ways you can get started, but taking the first step is the most important part. That means if you don’t take action, you’re missing out on providing services to plenty of clients in need.
One thing you can do is apply for the grants in this link to fund your business! Grab my free Free Money Checklist here.
I hope this guide on starting your ABA business has been helpful. If you take anything away from this guide, remember that understanding your options is crucial. The best way to set yourself up for success is to start with a clear plan, that way you can set yourself up for doubling your visibility. So, what do you say? Are you ready to give it a go?
Now that you know the ins and outs of different ways to start your ABA company, it's time to grab your Free Money Checklist! This checklist lists grants (i.e., free money), that you can apply for to help hire staff, buy software, and start serving clients ASAP!
Download your Free Money Checklist here.